• Wed. Oct 5th, 2022

Australian companies explore halal export opportunities

ByStephanie M. Akbar

Aug 30, 2022

Australia is hosting Asia’s largest gathering of halal business leaders tomorrow in Melbourne – the first time the World Halal Business Conference has been held outside of Malaysia.

For two days, Australian businesses will explore the growing Halal export opportunities in the food, health and beauty and financial services sectors.

Austrade and Global Victoria have partnered with the Halal Development Corporation of Malaysia under the Ministry of International Trade and Industry to organize the conference on the theme “Halal Opportunities in a Borderless World”.

The halal economy is one of the fastest growing sectors in the world and is expected to reach $7.3 trillion by 2030. With over 240 million Muslims, Southeast Asia is a region key where halal-certified products offer growing opportunities for Australian businesses.

The event brings together governments, industry bodies and businesses to network and discuss the development of Halal industries in Australia, Malaysia and South East Asia.

“The World Halal Business Conference Circuit in Australia will focus on strategic business initiatives comprising three main pillars, which include investment promotion, business negotiations and Halal qualified talent,” said Hairol Ariffein Sahari, Managing Director of Halal Development Corporation of Malaysia.

“We will deliberate on current issues facing the industry, with a view to inspiring wealth creation, as well as promoting Halal business opportunities among industry players.”

Austrade’s Chief Trade and Investment Commissioner for Malaysia and Brunei, Paul Sanda, said the Malaysian government’s decision to host the conference in Australia is a sign of the growing importance of Australian exports to Southeast Asian markets.

“From ice cream to vitamins and supplements and even fintech services, halal certification is opening up new markets for Australian exporters in Southeast Asia and beyond,” Sanda said.

“The World Halal Business Conference Circuit provides a unique opportunity for Australian businesses to learn about the various opportunities for collaboration with Malaysian businesses for the benefit of both our nations, but also more broadly within the global Halal economy.

“As halal-certified food products are attracting a lot of attention, Australian businesses are increasingly aware of the opportunities in various sectors, such as pharmaceuticals, cosmetics, fashion, finance and tourism.”

Halal certification has implications for the entire supply chain of a consumer product, such as ingredient sourcing, slaughter and food packaging, which must adhere to Islamic practices if the end product must be halal certified.

The demand for halal-certified nutraceuticals, from vitamins to dietary supplements, continues to grow in Asia.

Health and wellness brand, Swisse, currently exports halal-certified vitamins and supplements to Singapore, Malaysia and Indonesia, and recently launched a line of halal multivitamins in Brunei.

Speaking at the conference, Nick Mann, Regional CEO, Australia, New Zealand and Asia for H&H Group, the parent company of Swisse, will highlight how bespoke halal export strategies can work in different Asian markets.

“We recognize the importance of Halal certification in unlocking opportunities in Southeast Asian markets and with other markets around the world,” he said.

“We prioritize Halal-certified ingredients within our supply chain and our partnerships with Halal manufacturing facilities to ensure our products are accessible to everyone.”

The World Halal Business Conference will take place on September 1 and 2 at the Pullman Hotel in Melbourne. For more information on the agenda and registration visit here.


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