Bad Ass Coffee from Hawaii, a leading coffee franchise renowned for its sourcing, roasting and premium 100% Hawaiian coffees and international blends, concludes the first half of 2022 with significant franchise growth. Year-to-date development includes five store openings, 14 locations under construction and 79 additional units sold. The company also saw a 66% increase in average unit volume over last year, up 76% from 2019, which is attributed to system-wide investments and improvements.
With the majority of franchisees owning multiple units, a “grow from within” strategy has proven successful for Bad Ass Coffee of Hawaii. Additionally, new franchisees are flocking to the franchise opportunity – seeing immense value in adding an emerging cafe to their growing portfolios.
“There really has never been a better time to join Bad Ass Coffee of Hawaii ‘ohana’,” says Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “Our multi-unit franchisees have helped build brand awareness and loyalty in new markets at a faster rate than we’ve seen before. With many territories available for growth, our development and performance strategy remains focused on qualified franchisees who align with our corporate strategy and culture, while continuing to prioritize innovation and maximize profitability at unit level.
Other notable achievements in 2022 relate to digital innovations, strategic development plans, new hires and menu announcements. This includes implementing a single point-of-sale platform across the system, hiring a senior real estate and construction manager, rolling out a new comprehensive online learning for franchisees to streamline communications and training, seasonal LTO launches and a major menu innovation project with Denver. -based Food & Drink Resources to provide a comprehensive future roadmap for food and drink menu innovations that are trending and inspired by Hawaii.
With these advancements, Bad Ass Coffee continues to experience strong growth and performance. According to Bad Ass Coffee’s 2022 FDD, the top 50% of stores had average net sales of over $1 million, with the average of the top 25% exceeding $1.2 million.
After announcing new store models earlier this year, all future openings will be supported by an updated operating model to open more quickly, efficiently and successfully. Looking towards the next era of success, Bad Ass Coffee aims to begin discussing an international franchise strategy.
“As we head into the remainder of the year, we continue to focus on building and implementing a best-in-class infrastructure that supports franchise success and profitability,” adds Snyder. “We will continue to prove ourselves as a premium coffee franchise that stands out by differentiating our brand experience, expanding our daily menus and launching new LTOs that match our consumers’ preferences.”
Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with the dream of sharing premium, USA-grown Hawaiian coffee with customers around the world. In addition to premium coffee from various coffee growers in the famous Kona region on the Big Island, Bad Ass Coffee also sources its coffee from Kauai and Maui. Beyond premium Hawaiian coffees, Bad Ass Coffee of Hawaii also offers an extensive menu of popular mixed drinks, signature lattes, cold brews, teas, innovative foods with a Hawaiian twist, and branded products. .
With rapid expansion underway, the brand has aggressive expansion plans in place to open 150 new locations over the next five years, with territories available nationwide. Bad Ass Coffee of Hawaii seeks to partner with qualified and committed individuals seeking single and multi-unit opportunities. The brand offers an affordable and highly scalable opportunity with high profit potential. As members of the International Franchise Association VetFran, veteran franchisees who join will receive a $10,000 reduction on the initial franchise fee.
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