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San Francisco, Calif.–(Newsfile Corp. – October 7, 2022) – Botrista Technology, Inc., a leader in beverage automation technology, has just added restaurant industry veteran Jason Valentine to its leadership team – and is raising Series B to bring total funding to more than 55 millions of dollars. Botrista is the inventor and developer of The Botrista DrinkBot, an automated craft beverage solution for restaurants and food service providers,
Valentine will bring her expertise in her role as Chief Strategy Officer
Jason Valentine joins Botrista Technology as Chief Strategy Officer. Valentine brings over 25 years of experience in the restaurant industry, including leadership on the franchisee and franchisor side. Most recently, he was president of the national brand Zoup! Eatery and completed an acquisition plan. Valentine has been named to Restaurant Business News’ Power 20 list and has been a guest speaker at the Restaurant Leadership Conference and the Fast Casual Executive Summit.
“After many years as a restaurant executive, I’m thrilled to join Botrista on the partner side of the business. I’m passionate about this industry and helping brands succeed,” says Valentine. “Botrista’s beverage innovation addresses the fundamental issues restaurants face: labor efficiency, quality consistency, and portion control. Using automation technologies to make a wide variety of artisan beverages, Botrista is perfectly positioned to help brands innovate their beverage menu, increase sales, and bottom line.”
Botrista founder and CEO Sean Hsu is excited about what he calls “the fusion of a Silicon Valley tech startup with the restaurant industry.” Hsu believes in an innovative culture where management values the importance of having mixed industry experts on the leadership team. Hsu has been very intentional about building a team that brings versatile backgrounds, experiences and areas of expertise. Valentine’s latest addition combines restaurant management experience with a technologically savvy and diverse Botrista management team.
Botrista has always valued the knowledge and experience of restaurant managers, who are represented at all levels of the organization. “Botrista DrinkBot is the right idea at the right time,” says Kim Lopdrup, Board Member of Botrista. “DrinkBot automates the production of differentiated, high-margin craft beverages so restaurants can increase sales and margins without adding complexity or labor.”
“We are entering a phase of rapid growth and are strategically investing in new talent who can add value in unique ways. From the start, I prioritized partnering with top cross-industry talent and building a quality team. We currently employ nearly 100 people, and each individual contributes significantly,” Hsu said. “We are excited about the progress we have made in 2022, but we are just beginning to revolutionize the industry.”
Series B Funding Fuels Botrista’s Growth
The total Series B funding round reaches $55 million and is backed by several well-known strategic investors and VCs. This includes $10 million in Series A funding that closed earlier this year. Botrista has ten times its recurring revenue in less than 12 months as DrinkBot was launched in 2021. The company is catching the craft beverage trend while solving the labor shortage in the F&B industry. Botrista is now present in 26 states across the country and is growing exponentially.
About Botrista Technology, Inc.
Botrista provides automated beverage solutions to catering operators. Operators can increase ticket size and beverage attachment by serving non-alcoholic craft beverages to younger generation consumers. Craft drinks included brewed teas and lattes, flavored lemonades, energy drinks, iced coffees and lattes, and more. Botrista allows operators to add a new beverage category to their menu without the operational complexities. The DrinkBot ® platform allows operators to subscribe to world-class quality ingredients from the leading ingredient manufacturers they partner with. The vision is to make any staff member a professional barista or bartender with a DrinkBot®.
Botrista Technology, Inc. Headquarters in San Francisco, CA. The company currently has customers in restaurants, convenience stores, hospitals, cafes, and virtual kitchens nationwide in the United States, and has expanded into Canada, Australia, and Asia. Botrista’s DrinkBot currently operates in several national and international brands.
Media Contact: Morgan Small
E-mail [email protected]
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/139873