• Thu. Sep 22nd, 2022


ByStephanie M. Akbar

Aug 16, 2022

Exciting Korean-inspired restaurant brand Grounded Kitchen is poised for success as it announces its commitment to open fifty new locations across the UK, creating more than 500 jobs.

Grounded Kitchen’s reputation for combining hard-hitting flavors with healthy eating has seen the brand grow from a neighborhood restaurant in Leicester in 2017 to ten locations operating successfully across the UK, to date – including Watford; their first foray into the London suburban belt (pictured).


Their commitment to roll out a further 50 sites will result in an investment of over £15 million in the brand, with franchise partners signing up for up to 25 sites at a time. It is expected that more than 500 jobs could be created as a result.

Ralph Llanwarne, Grounded Kitchen Franchise Director, comments: “We are extremely excited to be rolling out the Grounded Kitchen experience across the UK and working with fantastic partners across multiple locations. Our goal of providing fast, healthy and balanced food has truly captured the imagination of those who dine with us and we are excited to be able to share this experience with new communities as we expand the family and fanbase of Grounded Kitchen. .

He keeps on; “Grounded Kitchen is one of the most exciting franchise opportunities to come to market in years and it’s a rare opportunity to enter ground level. We are actively looking to engage with ambitious partners to join us, as we continue to expand Grounded Kitchen across the UK. We are particularly interested in experienced partners wishing to develop several sites with us”.

Such a major expansion will give further impetus to their mission to revolutionize the fast food market by offering its wide range of delicious and nutritious meals that are focused on the growing markets of free, flexitarian, vegan, vegetarian and vegetable-based food options. of plants.

The concept also has natural appeal to multiple key demographics and spenders: experience-driven, eco-conscious and health-conscious Gen Z and Millennials; young professionals seeking new flavors from around the world; and the widely traveled AB1 population who have experienced Korean cuisine abroad and are adventurous in their palates.

Grounded Kitchen’s “Feel Good Food” mantra is evident in every nutrient-rich Korean-inspired bowl and bite: they pride themselves on using quality, natural, yet original ingredients that give diners a helping hand to live a healthier, happier and more balanced lifestyle. .

Each dish is calorie counted, and many of the healthy staples on the menu contribute more than two of the recommended servings of vegetables five times a day. Eating well has never been so easy. And when you add one of their signature Quencher drinks, you can have an extra of your five a day. How many other fast food establishments can say the same!

All venues feature an open kitchen offering a range of nourishing bowls made to order to allow diners to easily create a dish that suits their taste buds and dietary requirements. Nutritious bowls consist of fresh vegetables, such as spinach, carrots, beets, bell peppers, avocado, edamame, sweet potato, spring onions, Korean kimchi and fresh chili peppers, on a bed of rice infused with a range of intense and authentic marinades.

Diners can customize their bowl with plenty of vegetarian and vegan options, including tofu and tempeh, while meat and fish eaters are happy with sizzling king prawns, angus beef, wild salmon or chicken. All meats used are proudly Halal.

In addition to Nourish Bowls, Grounded Kitchen offers SsamBaps and Korean Bao Rolls, as well as their Quenchers – a range of smoothie-style drinks topped with a delicious blend of desiccated coconut, granola, almonds, strawberries and blueberries.

With brand values ​​such as ethics, passion, diversity, happiness and meaningful relationships, it is embedded in the DNA of each store that they strive to become a true part of the community in which each restaurant operates, working with community interest groups, sports clubs and with key workers. Each store also works with the TooGoodToGo app, which enables them to achieve zero food waste at the end of each day.

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