• Wed. Nov 30th, 2022

Franchise deal sees IHG rebrand several African hotels

ByStephanie M. Akbar

Nov 11, 2022

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IHG Hotels & Resorts has signed franchise agreements with Msafiri Ltd to rebrand three properties across Tanzania and Kenya to join its portfolio of brands, expanding its African presence.

On each site, IHG and the new owners will enhance the guest experience by carrying out renovations and upgrades, incorporating brand features and standards.

Reshaping trio

The trio, Holiday Inn Nairobi Two Rivers Mall and The Fairview Nairobi in Kenya and Crowne Plaza Dar es Salaam in Tanzania will remain open during the upgrades.

Holiday Inn Nairobi Two Rivers Mall is located within the 40-hectare Two Rivers Mall & Entertainment complex in the Kenyan capital. With 171 rooms, the hotel offers modern facilities, meeting rooms, a gym, a swimming pool and a terrace open all day.

Sensitive renovation

The Fairview Hotel, located in Upper Hill Nairobi, was converted in 1932 from a 1920s mansion and has been an established destination for decades. The property will undergo a delicate renovation before being operated under one of IHG’s boutique brands. In addition to providing an upscale hospitality experience, Fairview’s restaurant and bars will be further enhanced during the refresh.

The new owner’s investment in Fairview is expected to have a positive social, environmental and economic impact. After the renovation, the team also hopes to achieve a material reduction in the property’s energy consumption.

Tanzanian website

Completing the trio, Crowne Plaza Dar es Salaam is expected to receive demand from business and leisure travelers visiting the commercial hub of Tanzania.

The hotel offers 148 rooms, an all-day dining restaurant, a bar, meeting rooms, a modern gym and a swimming pool.

Return of the request

Haitham Mattar, MD, India, Middle East & Africa at IHG commented: “Africa’s hospitality and tourism industry has weathered the disruptions of the past two years, with growing numbers of inbound travelers highlighting the region’s potential. . Our expansion into Kenya and Tanzania is a testament to how IHG Hotels & Resorts is nurturing this potential and responding quickly to returning demand. We are thrilled to have these properties join the IHG family and are delighted to offer our guests the exceptional hospitality that we are known for.

“A property that includes Actis and Westmont Hospitality is an important partnership for IHG. We are delighted to grow together in the region and to offer exceptional properties and hospitality to guests visiting these two important hub cities.

Huge potential

A representative on behalf of Hotel Ownership said, “We are excited to strengthen our partnership with IHG and expand our portfolio together into new markets and different brands. Africa has enormous growth potential for MICE, business and leisure. Franchising with IHG at a time when travelers are increasingly buying branded deals on the continent also makes sense. These three hotels joining the IHG platform are very well located and will provide guests with a great place to stay. We expect all three properties to benefit from the strength and scale of IHG’s global systems, technology and strong loyalty program.

Funke OkubadejoDirector of Property, Actis added: “We are delighted to establish a relationship with IHG, through our joint venture with Westmont Hospitality, and it continues our experience of investing in exciting property opportunities in key places in Africa”.

Africa as a whole

IHG currently operates 28 hotels across five brands in Africa, including: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express and voco, with another 22 hotels in development expected to open in the next three to five years.

These include several Egyptian projects such as the 157-key Holiday Inn New Assiut Asayla arrival in the first quarter of 2024; followed by Pyramids of Voco Giza in Al Haram, 230 rooms will come online in Q1 2026; which will be joined the same year by the 300-key Cairo New InterContinental Capital.

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