• Thu. Sep 22nd, 2022

Fransmart hires for a multi-billion dollar portfolio of category-leading franchise brands

ByStephanie M. Akbar

Jun 8, 2022
Shannon Keller

Leading Franchise Development Company Fuels Consistent Growth With Its Proven Formula That Turns Emerging Franchise Concepts Into International Successes

Fransmart hires for a multi-billion dollar portfolio of category-leading franchise brandsScottsdale, Ariz. (RestaurantNews.com) Consolidate its leading position in franchise development with particular emphasis on growth and innovation, Fransmart announced plans for a multi-billion dollar portfolio of category-leading franchise brands by the end of 2030. To achieve this goal, Fransmart will continue to identify and invest in concepts ripe for national expansion and internationally, while accelerating the growth of its historical brands. Additionally, the company is expanding its best-in-class management team to support each of its brands with operational expertise and highly effective sales and marketing strategies.

“Success in the franchise world requires continuous improvement of the brand’s business model, growth strategy, systems and processes,” said Dan Rowe, CEO of Fransmart. “And to sell the most franchises, you need more than great salespeople, you need brands that sell with best-in-class unit savings and a broad avenue for growth, giving multi-unit franchisees the ability to double or triple their chances for success and often reinvest their profits in more units.

Recognized globally for its 30 years of experience in identifying and growing remarkable brands such as Five Guys’ Burgers & Fries, QDOBA, The Halal Guys and more, Fransmart will take its proven formula to the next level with its premier leadership. order. team and a growing pipeline of new brands with the right DNA to scale. Fransmart’s current portfolio of top emerging franchises includes JARS by Fabio Viviani, Duff’s CakeMix, Taffer’s Tavern, Rise Southern Biscuits & Righteous Chicken, PayMore, Curry Up Now, nomoo New American Burgers & More, Ike’s Love & Sandwiches, Savannah Seafood Shack, Brooklyn Dumpling Shop and more.

As part of Fransmart’s multi-billion dollar vision, the company will expand its portfolio to 10 category-leading franchise brands with more than 200 units each. To help drive this vision forward, Fransmart has hired Shannon Keller as its first Chief Marketing Officer. Keller, the former chief marketing officer of True Food Kitchen, an award-winning restaurant brand she helped grow to 40 units during her tenure, will oversee the marketing strategy focused on driving franchise sales and effective branding initiatives. consumer marketing designed to increase sales at the unit level.

“What drew me to Fransmart was the opportunity to help brands rapidly expand their reach, influence and revenue-generating potential,” Keller said. “We do more than just sell franchises, we deepen with each brand a marketing strategy designed to increase sales performance and fuel consistent growth.”

In 2021, Fransmart hired Don Baruch as Vice President of Franchise Support Operations. With over 25 years of experience working with some of the biggest franchise brands in the world and himself a multi-unit franchisee owner, Baruch helps Fransmart franchisors and franchisees optimize their operations for profitability. , growth and success.

Fransmart brands are also guided by the expertise of the company’s board of directors, including: restaurant and hospitality expert, Joe Essa, president and CEO of Thomas Keller Restaurant Group, former president of Wolfgang Puck Worldwide; John Oswald, President and CEO of Capital Trust Group, and head of its global investment banking operations with experience managing a large office and retail portfolio; and strategic advisor David McClaskey, known for his operational excellence and for helping seven companies win the Malcolm Baldrige National Quality Awards, including the only two restaurants to win the award.

About Fransmart

As the nation’s leading franchise development company, Fransmart transforms emerging restaurant concepts into successful national and global brands. Founded by Dan Rowe, the man who identified and developed brands like Five Guys Burgers & Fries and QDOBA Mexican Grill from the single-unit businesses to the mighty chains they are today. The brands in Fransmart’s current and past franchise development portfolio have opened more than 5,000 restaurants worldwide and facilitated franchise investments that have generated cumulative revenue of $1 billion to date. For more information, visit www.fransmart.com.

Sophie Groome
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