• Thu. Sep 22nd, 2022

INOX would open its franchise in Srinagar

ByStephanie M. Akbar

Aug 14, 2022


INOX would open its franchise in Srinagar

August 14, 2022

Kashmir is set to acquire its first multiplex theater since the previous one in Srinagar closed in 1989, which is an important step towards providing recreation and employment opportunities to the young people of the valley. The INOX-designed 520-seat multiplex would be the first cinema in Kashmir, which last saw a separatist conflict in 1989. It will offer a taste of cutting-edge cinematic entertainment along with multiple food courts, making it will make it particularly appealing to families with small children. The interior design of the multiplex incorporates the “Khatambandh” ceiling, which is representative of the Central Asian style of architecture popular in Kashmir. Children will be drawn to the multiplex’s various food outlets and other entertainment options. the INOX multiplex in Srinagar, the aim of the reintroduction of cinema in Kashmir is to provide younger generations with the same accessible entertainment across the country. “It is for everyone’s enjoyment so that they can all enjoy the entertainment. Our children should be happy. They should also be shouting and screaming. With the exception of sports and food, he observed, there is nowhere to find entertainment.” “We are changing the design significantly and incorporating a Kashmiri touch, as well as state-of-the-art infrastructure. We also aim to promote and encourage local food businesses to to enhance the attractiveness of our local cuisine,” he said. “We will operate the business with qualified locals. It is important to establish our own Kashmiri brand. The establishment of a multiplex in Kashmir, long faced with terrorism across the border, comes three years after Jammu and Kashmir’s repeal of Article 370. Theaters in the Valley had closed in 1990 due to a rise in militancy.

Subhechcha Ganguly


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