From the beginning, DoorDash was founded with the goal of being the local logistics layer for every city. To get there, we started by creating a consumer-facing marketplace focused on probably the hardest item to deliver properly: food. Over the past three years, we’ve learned from millions of deliveries, trained our data models, and developed the technology to ensure food is delivered right. As we continue to double down on restaurant delivery by signing new partners and expanding into new markets, we’ve also built the tools to support other types of delivery through DoorDash and get one step closer to our ultimate goal to deliver anything. everywhere.
Today we’re launching DoorDash Drive, our fulfillment product that allows businesses to deliver orders from outside the DoorDash marketplace. DoorDash Drive is the first step to opening the DoorDash platform to everyone, so if you’re a merchant and want to make day-to-day delivery operations easier than ever, check out Drive at doordash.com/drive/discover or learn more in our “Getting Started” blog post.
The challenge of providing any business with an on-demand Dasher is enormous and incredibly complex. Traditional delivery and logistics companies have it relatively easy with a finite number of vehicles, a specific number of warehouses, and a known amount of deliveries each day. In contrast, deliveries through DoorDash are dynamic, with a constantly fluctuating number of Dashers, customers, orders, pickup locations and delivery destinations. Our challenge was to take this complex and ever-changing system and put it in order.
To do this, we’ve reworked our technology so DoorDash Drive delivers the best possible experience for customers, merchants, and Dashers. We built different types of predictors to account for the greater difficulty of Drive commands; we’ve built technology to identify Dashers that are equipped to handle larger orders; we introduced smarter routing; we added real-time monitoring for traders; and we used our machine learning to improve the whole network after each delivery.
We’ve been testing Drive for a few months and the response from restaurant partners so far has been amazing. While restaurants like Buca di Beppo and Lemonade use DoorDash Drive for catering, other companies have started using it for more complicated deliveries. For example, Coolhaus uses Drive to restock its ice cream at outlets, and Greenleaf Chopshop uses Drive to deliver its salads and smoothies to Equinox gyms in Los Angeles. We’ve even seen interest in using Drive to deliver things beyond food, including mattresses, Christmas trees and more.
As we look to the future, we know that Drive is just the first step in our mission to enable any local merchant to offer delivery. After testing the service in a few markets this fall, DoorDash Drive is now available in our 250+ cities, and in the coming months we’ll be integrating Drive into our merchant apps and creating an API for anyone who wants to access a network. on-demand delivery and integrate it into their customer orders, supply chain management or other internal systems.
While building the local logistics layer for cities has always been our goal, this plan was also based on a deeper mission: to help local merchants grow their businesses. Now you don’t need dozens of trucks driving around the state to stock retailers or a storefront on every corner to reach customers. Instead, we can simply provide you with a Dasher when and where you need it. And by bringing the power of a full delivery fleet to small businesses for the first time, we’re empowering every store and restaurant to take advantage of their entire city and connect with more customers through delivery. Visit doordash.com/drive/discover to learn more, and look for more Drive updates, apps, and APIs in the coming months.