• Tue. Nov 2nd, 2021

Mici Handcrafted Italian plans 30 franchises in Phoenix

ByStephanie M. Akbar

Oct 30, 2021

Mici Handcrafted Italian brings his family recipes to Arizona.

The local Italian chain announced last week that it would begin franchising out of state for the first time, after signing an agreement for 30 franchises in the Phoenix area that are expected to open over the next seven to eight years. .

“For the family, it’s been a long time coming,” said CEO Elliot Schiffer. “It has always been a Micelis dream. So making that dream come true and at the same time keeping our Colorado market and our corporate stores here is kind of the best of both worlds.

The channel was founded in 2004 by Miceli’s siblings, Jeff, Michael and Kim. Schiffer joined the company as CEO in 2017.

The locations of the Phoenix franchise will be owned by Lucas Farnham and David Doty. Farnham is a long-time operator of the Black Bear Diner and Smashburger franchises in Colorado Springs and Aurora. Doty, who operated the Black Bear Diners and Smashburger franchises in Phoenix, has been on Mici’s board of directors since Schiffer became CEO.

“Between Lucas’s operational prowess and David’s operations and development in Phoenix, they seemed like the perfect franchise partners to work with us,” Schiffer said. “If you’re going to do it on a large scale and do the whole market, it’s especially important to know that they have the capacity, as a team, to execute that vision.

Courtesy of Mici Handcrafted Italian via BusinessDen

From left to right, Italian franchisees Mici Handcrafted Lucas Farnham and David Doty and CEO Elliot Schiffer.

Schiffer said he expects the first locations to open in Phoenix in the first quarter of 2022.

Mici, known for its pizza and pasta, has six branches in Parker, Highlands Ranch, Lafayette, Denver, and Colorado Springs. Schiffer said all the restaurants “are at an all-time high in sales.”

The company is preparing to open a second location in Colorado Springs, for take-out and delivery only, in December.

Mici recently hired Matt Stanton, previously Director of Development for WellBiz Brands, to lead his expansion and growth trajectory as Director of Growth for Mici.

“We expect a few different groups to come from across the country over the next few months to see Mici and see him as a franchise opportunity,” Schiffer said. “We’re getting a lot of traction on the franchise front and we’ll have another state expansion to announce very soon.”

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