• Wed. Oct 5th, 2022

Mountain Mike’s Pizza Accelerates Franchise Growth in H1 2022

ByStephanie M. Akbar

Aug 1, 2022
Mountain Mike’s Pizza on track for another record year

Leading family pizza chain heads for another year of record sales

Newport Beach, California (RestaurantNews.com) Pizza Mike of the MountainLLCa leading family pizza chain for more than 40 years, known for its legendary crispy, curly pepperoni, mountain-sized pizzas, toppings to the rim and daily fresh dough, has seen growth impressive franchise and brand momentum in the first half of 2022. Fit for a chain with the word mountain in its name, the exciting legacy brand continues to climb the franchise industry ladder – with no signs of slowing down.

Through the end of June, Mountain Mike’s Pizza has signed more than a dozen new franchise deals, including its third multi-unit deal in Texas in the past 12 months. The new agreements are in addition to the brand’s more than 70 new franchise commitments underway, as the pizza chain continues to experience a significant increase in franchise development. Existing franchisees account for a significant number of franchise contracts signed through the second quarter of 2022. And, as the brand attracts new franchisees in new markets, it is seeing a dramatic increase in interest in multi-development agreements. -units. Typically these have taken the form of three to five store development agreements.

“Mountain Mike’s Pizza continues to be determined and committed to growing our footprint across the West, and that goal includes aggressive efforts toward 400 units by the end of 2025,” said Chris Britt and Ed St. Geme, the co-CEOs and co-owners of Mountain Mike’s Pizza. “With the vast majority of our restaurants in California, one of the most expensive markets for real estate, labor and other operating expenses, Mountain Mike’s Pizza continues to prove itself time and time again by as a successful franchise investment in the ultra-competitive pizza segment.. And most importantly, now our success in California has proven to be a strong predictor of success in other states.

Mountain Mike’s opened 10 new restaurants in the first half of 2022, celebrated its 250 store milestone and ended the second quarter with 255 units in operation. Several locations have opened in new markets, including Idaho, Arizona and Nevada, and by the end of the year, Mountain Mike’s plans to open a total of 30 new restaurants.

Over the past four years, the system-wide average unit volume (AUV) has grown nearly 40%, a staggering number for a 44-year-old brand. Today, the AUV has reached $1.1 million and the top 25% of placements average $1.62 million in sales. Additionally, according to Franchise Registry by FRANData, Mountain Mike’s Pizza’s inaugural FUND™ score of 885 is in the top 1% of all franchise brands evaluated and is in the top four of all QSR franchise brands. The FUND™ Score is a revolutionary new risk scoring system that develops a single cumulative score that provides lenders with the ability to measure risk across franchise brands using a common scoring model. The FUND™ score is the best predictor of a franchise system’s future performance that publicly available information can provide.

As 2022 reached its midpoint, the brand’s digital sales reached over 41% of total system sales – fueled by a series of successful marketing initiatives earlier in the year, including the one-year celebration.” app-versary” in May of the Mountain Rewards™ and loyalty program, as well as the Pineapple Chicken Luau contest and promotion in June, where one lucky Mountain Rewards™ member won a free trip to Hawaii. Mountain Mike’s also brought back the fan-favorite heart-shaped pizza all through February – and again on Father’s Day.

Building on the brand’s long-standing commitment to families, sports fans and the communities where it does business, Mountain Mike’s announced in April a partnership with Los Angeles Angels Baseball, who proudly named Mountain Mike’s as an official pizza partner for the 2022-2024 seasons. The marketing partnership with the Angels complements Mountain Mike’s sports integrations in Northern California, where it was founded, including a prestigious designation as the official pizza of the San Francisco 49ers – a popular football partnership including Mountain Mike’s benefits since 2018.

“The many user-friendly initiatives created during the first half of 2022 by our dedicated franchise support team, all of which were successfully activated by our experienced and passionate franchisees, continue to make Mountain Mike’s Pizza a must-have pizza experience in new and existing markets, and demonstrate our commitment to building the brand as a leader in the pizza industry,” said Jim Metevier, President and COO of Mountain Mike’s Pizza. “As we enter the second half of the year, the many exciting promotions that allow us to engage with our valued guests, not to mention our growing list of industry accolades, are testament to the hard work of everyone associated with Mountain Mike’s Pizza family.”

Among the many major awards the brand won in 2022, Mountain Mike’s was proudly named for PMQ’s 2022 Pizza Power Report, rising five places from the previous year to climb to 16th place and making it into the top 20 of the top 50 national channels. Mountain Mike’s was also selected as one of the top 10 brands in The 100 Best Fast Casual Movers and Shakers of 2022. The pizza chain took 9th place in the top 100, climbing 10 places from the 2021 rankings. President and COO Jim Metevier was also recognized as one of the top 25 fast casual executives. Entrepreneur ranked Mountain Mike’s #4 among the nation’s top pizza brands in its coveted Franchise 500® List 2022. Additionally, Mountain Mike’s climbed to #107 on Entrepreneurprestigious list, jumping 85 places from its position the previous year. Most recently, Mountain Mike’s was named one of the Top 150 Restaurant Brands in Nation’s Restaurant News (NRN) Top 500 Report 2022, jumping 17 places to #139. This report also found that Mountain Mike’s Pizza had the fastest growing average unit volume (AUV) of the top 30 pizza chains in the nation.

With 255 units in operation, Mountain Mike’s is poised to continue its expansion in the western United States by providing opportunities for new franchise partners looking to diversify their portfolios with a popular family pizza concept. To learn more about new franchise opportunities in your market of interest, visit www.mountainmikespizza.com/franchising.

About Mountain Mike’s Pizza

Mountain Mike's Pizza Accelerates Franchise Growth in H1 2022Since 1978, Pizza Mike of the Mountain, a leading California-based family pizza chain known for its legendary crispy, curly pepperonis, mountain-sized pizzas and freshly baked dough daily, has been a popular choice for families, serving ” Pizza the Way it Oughta Be!” and on the west coast. In addition to offering take-out, its own in-house delivery and four third-party delivery options, Mountain Mike’s offers a family-friendly dining environment that makes it easy for customers to enjoy the brand’s signature experience wherever they are. . Most of its 255-plus locations feature a kids’ activity zone with arcade games, dedicated party rooms, and big-screen TVs throughout, making Mountain Mike a great place for sports teams, family reunions, group fundraising events and private parties. With a menu of signature pizzas, chicken wings, garlic bread, salads, mozzarella sticks, and a selection of beers and wines, there’s something for everyone at Mountain Mike’s. For a full list of locations and the full menu, visit www.mountainmikespizza.com or follow Mountain Mike’s on Facebook, Twitter and instagram.

Media Contact:
Kristina Otto
Central communications
[email protected]



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