• Thu. Sep 22nd, 2022

New retail business driven by co-branded franchise of Prince Supermarket and WOWNOW

ByStephanie M. Akbar

Aug 20, 2022

On August 19, a strategic partnership was established between Prince Supermarket, a subsidiary of Prince Real Estate Group, and WOWNOW App. The Co-branding Franchise Supermarket Launch Event was successfully held at Prince Headquarters.

With the collaboration of both parties, more than 100 co-branded franchise supermarkets are expected to open in the next 3 years, operating online and offline, making competition in the Cambodian retail market even fiercer.

Data shows that Cambodia’s retail market surged in 2021, with e-commerce market revenue reaching nearly $1 billion. Many international retail giants such as 7-11, Circle K, etc. entered the Cambodian market despite a booming online retail market eclipsing physical stores. The new co-branding retail model piloted by Prince Supermarket and WOWNOW is an innovative approach to the retail industry in Cambodia.

Prince Supermarket is a well-established local brand with years of experience in operating and managing chain stores. It offers a wide range of groceries and daily necessities, including vegetables, fruits, frozen foods, cereals and oil, snacks, and more. in 25 provinces and cities of Cambodia.

The co-branded franchised supermarket aims to integrate the strength of both parties and build its core competitiveness over time. The franchise store will not only benefit from Prince Supermarket’s brand image, products and technical support, but also from the professional logistics services and online traffic brought by WOWNOW. At the event, a franchised micro-store model was introduced, announcing that the first 50 franchisees will enjoy an exclusive service package.

Hotline: Mr. Huang (Chinese) 069787606 Mr. Zheng (Cambodian, English): 095720626

Mr. Hong (Cambodian, English): 081939882

Prince Supermarket:

Prince Supermarket is a subsidiary of Prince Real Estate Group. The company takes “We understand you and your lifestyle” as its business philosophy, positions itself as “An innovative boutique supermarket” and aims to “Integrate into the community as a good neighbor and provide products quality to residents.

Prince Supermarket is made up of three sub-brands: “Prince Market”, “Prince Fresh” and “Prince Lifestyle”. Currently, Prince Supermarket has opened its branch at Prince Central Plaza, Prince Diamond One, Prince Head Office Building and Prince Huan Yu Shopping Center in Sihanoukville, while the branch at Prince International Plaza is under preparation.

Prince Supermarket plans to open 100 franchise stores by the end of 2023 and 150 by the end of 2024.


WOWNOW is Cambodia’s first super APP and a lifestyle service provider. Its business covers food delivery, group purchasing, overseas purchasing, FMCG and wholesale, etc. Currently, it has 4 warehouses in Phnom Penh and 1 warehouse in Sihanoukville, with a total storage space of almost 25,000 sqm.

WOWNOW has more than 800,000 users and 20,000 vendors, covering 1,646 sub-districts in 25 provinces and cities in Cambodia.

Some orders placed through the WOWNOW app can be delivered in 30 minutes or less.

In addition, WOWNOW has also integrated many other functions into the app such as Alipay, travel booking, mobile phone and game charging, etc.

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  • Key words: Prince Supermarket, Wownow

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