On track to exceed 2022 goals of 150 franchise deals and more than 40% year-over-year growth, Entrepreneur Magazine’s #1 bakery/coffee brand is poised to achieve , or even exceed, its goal of 56 open units in 2022. The new Bakery Café will open at 4511 Old Perimeter Way Suite 800.
Atlanta, Georgia (RestaurantNews.com) Parisian baguettethe Bakery Café concept with 4,000 units worldwide, including 100 in the United States, experienced significant growth in the first half of 2022. After a solid first half, the brand continues to expand with the opening of a new Bakery Coffee. at 4511 Old Perimeter Way Suite 800.
“We are thrilled to announce our new opening in Georgia. There are so many opportunities in the cafe-bakery space,” explained Marc Mele, Director of development. “Nobody else is doing what we do on the same scale, and it’s getting a lot of attention. It’s a really exciting time for us as we continue to see growth through franchise expansion and year-over-year revenue numbers.
The Atlanta cafe will bring the total number of locations in Georgia to three. The cafe will be opened by Jun Lee, a 23-year-old Duluth resident and South Korean native who is pioneering additional growth.
“When looking for the right franchise opportunity, Paris Baguette was the perfect fit because of its incredible product line, store design, and proven response from communities across the United States,” said Lee.
Going forward, the brand continues to aim for the 1,000 unit mark in the United States by 2030, and as it continues to grow, Mele explained that Parisian baguette is looking for passionate franchisees interested in serving people in a welcoming neighborhood establishment.
“We want someone who is going to take the time to be present in their store and take care of the staff so that everyone understands that the most important person is the guest,” he added.
Although the bakery market as a whole has become a nearly $12 billion segment, Paris Baguette continues to fill the void when it comes to high-quality, freshly prepared foods. Unlike many bakery concepts, which have turned to soups, salads and pre-made baked goods, Paris Baguette continues to offer a wide range of coffee-made products on a daily basis.
For franchisees looking to enter the bakery-café space, the brand offers exceptional support without straying from its roots as a true bakery concept.
Paris Baguette is targeting several markets in 2022 and aims to sign 150 franchise contracts and open 56 units. Mele said target markets for the coming year include Washington, California, Arizona, Colorado, Minnesota, Kansas, Oklahoma, Texas, Missouri, Wisconsin, Illinois, Tennessee, Georgia, Florida, North Carolina, South Carolina, Kentucky, West Virginia, Virginia, Ohio, Indiana, Michigan, Pennsylvania and Maryland. He added that the brand will continue to grow in New Jersey and New York and expand to additional New England states including Connecticut and Massachusetts.
“We are on track to enter three new markets and open a total of 56 units by the end of 2022,” said TJ Rogers, responsible for franchise sales. “Even throughout the pandemic, we have not hesitated to open additional units and explore new markets. With strong year-over-year revenue increases – a 42% jump from last year – and continued interest in the brand from franchisees and consumers, we expect nothing more. other than a strong continued growth trajectory for the brand.
The total investment to clear with Paris Baguette ranges between $528,270 and $1,638,554, including a franchise fee of $50,000. For more information, please visit https://parisbaguette.com/franchising/ Where www.1851franchise.com/parisbaguette.
About Paris Baguette
Paris Baguette is a café-bakery franchise with more than 4,000 units worldwide. The brand arrived in the United States in 2005 and has since established nearly 100 locations in markets across the country, making it one of the premier franchise opportunities in its category. The main mission of Paris Baguette, executed every day by its expert team of bakers, pastry chefs and baristas, is to share moments of joy with customers and to help customers share moments of joy with their friends and family by providing them with French-inspired cakes, pastries, coffees, breads and other bakery-café dishes. For more information, please visit https://parisbaguette.com/franchising/.