• Wed. Oct 5th, 2022

Realtors launch new Century 21 franchise in Wilmington

ByStephanie M. Akbar

Sep 2, 2022

Realtor Jeff Lesley retains a Century 21-branded franchise in Wilmington by opening Century 21 Vanguard.

Lesley, who worked as an agent at Century 21 Sweyer & Associates for 11 years, and Greg Harrelson, brokerage owner and real estate coach, are partners in the new firm. They are joined by Jan Pitman and Brendon Payne, two other top performing agents on the Harrelson team.

After 35 years, Century 21 Sweyer & Associates officials announced in February that the local company was joining Berkshire Hathaway to become Berkshire Hathaway HomeServices Carolina Premier Properties.

For the new franchise, Lesley said he and his partners plan to add more real estate agents to their roster, having already recruited six agents.

Harrelson, who mentored Lesley over the years, started his first Century 21 franchise in Myrtle Beach in 1999 with his father, according to a press release.

“What started as a small father-son team has grown into the Harrelson team…with over $1 billion in annual sales. Greg has been selling real estate for over 20 years and has helped over 2,000 customers buying and selling homes in the Myrtle Beach area.

Lesley said: “I’m getting into bigger fish, kind of in the same culture, same mindset, same business model. Our goal is to… instead of having 5,000 agents doing 5,000 transactions, we’re running a business similar to Greg’s, where he had 200 agents doing 4,000 transactions last year.

After earning his MBA from the University of North Carolina at Wilmington, Lesley became one of the most productive individual agents in the region, according to the statement. In 2020, he won the Century 21 Grand Centurion Award for sales volume of over $40 million, the highest award in the Century 21 system. million dollars in sales volume,” the statement read.

A grand opening and grand opening of Century 21 Vanguard will take place from 3-6 p.m. on Thursday, September 8 at the company’s new office, 220 Avondale Ave., Suite 103, near Oleander Drive.

According to the release, Century 21 CEO Mike Miedler will speak at the ribbon-cutting ceremony hosted by the Wilmington Chamber of Commerce. The event will include a food truck, drinks, live music, limited goody bags, raffle prizes and entertainment, the statement said.


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