• Wed. Oct 5th, 2022

Tropical smoothie drives franchise growth

ByStephanie M. Akbar

Jul 12, 2022

Tropical Smoothie Café continued to grow in the second quarter of 2022. From opening its 1,100th location to launching a new mobile app and refreshed loyalty program, the fast casual concept boasts franchise development momentum impressive and technological advances in the second quarter.

Celebrating milestone mid-year numbers, Tropical Smoothie Cafe fueled development by signing 139 franchise agreements in major US markets including Chicago, Philadelphia and Salt Lake City. Notably, the brand continued to grow its footprint with operators already in the franchise system, with existing franchisees making up the majority of executed franchise deals through the second quarter of the year.

“Our aggressive and strategic growth has continued nationwide and it is exciting to see the milestones we have already achieved in the first half of 2022,” said Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, LLC. “Seeing triple-digit signed deals and the opening of 85 new locations is a testament to our strong model and our incredible franchisees who are eager to share our brand with communities across the country.”

Among the most recent deals signed by the brand is a 15-unit franchise agreement in Utah with veteran multi-brand operators Jacob Webb and April Miller.

“These 15 locations will fill a major need in the Northern Utah market,” adds Webb. “Since the Greater Salt Lake City community is no stranger to the brand, we look forward to making Tropical Smoothie Cafe a household name in Weber and Davis counties. We have many years of experience in as owners, and our knowledge of the restaurant industry and passion for being involved in our community has led us to conclude that aligning with Tropical Smoothie Cafe is a natural fit. My business partner, April Miller, and I knew that Tropical Smoothie Cafe’s strong reputation, established support center team and diverse product line were made for the perfect investment.”

After the brand reached the milestone of surpassing an average unit volume of $1 million for the system at the end of 2021, as reported in its FDD 2022, Tropical Smoothie Cafe continued to reach new milestones with the opening from the 1,100th midpoint brand location. 2022 in Charlotte with local franchisees Stacey and Maurice Pugh.

“We are off to a great start to expand our footprint in 2022, including the opening of our 1,100th location in Charlotte,” said Charles Watson, CEO of Tropical Smoothie Cafe, LLC. “This location marked an important milestone for the brand as we continue to grow with new and existing franchisees across the country. Stacey and Maurice exemplify the type of franchise candidates we seek, embodying our Inspire Better® goal. , with an eagerness to make a positive impact on their community.”

Tropical Smoothie Cafe continued its digital strategy focused on leveraging various activations that reward the brand’s most knowledgeable and loyal customers through promotions and offers on the mobile app.

The new Tropic Rewards loyalty program launched in June and includes an updated points system that makes it easier and faster to redeem points. Members now earn 10 points for every dollar spent through the app, online or in a cafe, and can redeem their points for their favorite items. They are also the first to know about new promotions and limited-time menu items and will receive special birthday and referring friend rewards.

On June 17, Tropical Smoothie Cafe kicked off the summer season by celebrating National Flip Flop Day. Participating Tropical Smoothie Cafe locations offered free smoothies to flip-flop-wearing customers across the country. Plus, to celebrate National Smoothie Day on June 21, loyal members received a special free 24oz. smoothie reward with any food purchase. Together, the cafes in the system gave away more than 310,000 smoothies during the two summer campaigns and rewarded Tropic Rewards™ members for their loyalty.

The news and information presented in this press release have not been corroborated by RSQFood News Media or Journalistic, Inc.


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